NJOKU ABIGAIL CHIZOBA

Led a team of field promoters across major retail chains (Shoprite, Spar, Roban, Market Square), consistently achieving 100% product availability (MSL) and ensuring optimal shelf presence.

Implemented and enforced strategic planograms and primary shelf positioning for all assigned brands, significantly boosting brand visibility and consumer access across the South East.

Managed inventory control through rigorous First-In, First-Out (FIFO) protocols, effectively minimizing product expiry rates and reducing waste across managed brands.

Drove strong sales performance by coaching field teams and employing advanced negotiation skills to secure prime retail placements and promotional opportunities, contributing to regional sales targets.

Ensured consistent availability of all Reckitt products (MSL) across Shoprite, Spar, Roban, and Market Square, effectively preventing stock-outs and meeting consumer demand.

Implemented precise planograms and secured optimal primary shelf placement for Reckitt Brands, enhancing product visibility and driving consumer engagement within competitive retail spaces.

Managed product freshness and minimized waste through diligent FIFO practices, maintaining high product quality and customer satisfaction.

Achieved strong sales targets by actively engaging customers and leveraging persuasive communication to influence purchasing decisions for multiple Reckitt Brands.

Successfully promoted Nivea products at Shoprite Enugu, ensuring high stock availability and prominent display to maximize consumer exposure and drive purchase intent.

Executed brand-specific planograms to achieve ideal shelf placement and share of shelf for Nivea roll-on and body spray, enhancing product appeal and accessibility.

Maintained product quality and minimized potential losses by diligently implementing FIFO practices for Nivea inventory.

Engaged effectively with customers to highlight product benefits, contributing to increased sales and market penetration for Nivea within the store.

Oversaw and coordinated field activities across Enugu, Aba, and Umuahia, ensuring efficient product distribution and comprehensive market coverage for Nigeria Breweries.

Monitored product availability and implemented proactive measures to maintain consistent stock levels across numerous retail points, preventing supply chain disruptions.

Trained and guided field teams on best practices for merchandising, including planogram adherence and strategic shelf placement, improving brand visibility and market share.

Analyzed regional market trends and competitor strategies, providing actionable insights that contributed to achieving quarterly sales objectives.

Successfully achieved consistent sales targets for Blue Band products through engaging in-store demonstrations and direct consumer interaction at Roban Stores.

Ensured optimal merchandising and prominent display of Blue Band products, adhering strictly to brand guidelines to maximize shelf appeal and consumer interest.

Educated consumers on Blue Band product benefits and usage, fostering brand loyalty and expanding the customer base.

Collaborated effectively with Roban Stores management to secure prime display locations and maximize promotional opportunities for Blue Band.